A major divide among theater chains became the weekend’s subplot as Netflix’s KPop Demon Hunters scored a massive $18-$20 million at the box office. While chains like Regal and Cinemark embraced the limited sing-along event, the world’s largest exhibitor, AMC Theaters, refused to participate, citing its policy against showing films already available for streaming. This decision highlighted a growing tension between traditional exhibition models and the strategies of streaming giants.
The gamble paid off handsomely for the theaters that did participate. The two-day event, held in 1,700 locations, was a phenomenal success, attracting huge crowds of dedicated fans. An estimated 1,150 screenings were completely sold out, demonstrating a significant revenue opportunity that AMC chose to forego during an otherwise slow box office weekend.
The film’s victory was a direct result of its massive popularity on Netflix, where it stands as the platform’s second-most-watched movie. This pre-established audience, deeply familiar with the film’s chart-topping soundtrack, was eager for a communal viewing experience that the sing-along format provided.
Ultimately, the success of KPop Demon Hunters—a story about a K-pop group that secretly fights demons—has forced a conversation within the exhibition industry. The film’s ability to top the charts without the support of the largest theater chain is a powerful statement about the evolving dynamics of movie distribution.